When companies are trying to grow, compete, and innovate, the last thing they want to do is get caught by a compliance issue or payroll problem. In a recent study, the team at Lighthouse Research & Advisory found that the majority of small businesses say that compliance and HR needs today are either increasing or straight up difficult to manage. 

They need help, and payroll service providers are ideally positioned to provide it. 

Led by Ben Eubanks, Chief Research Officer at Lighthouse and author of The Payroll Promise, this fast-paced session will dive deep into the latest research on what's happening in the market for SMB employers, the gaps they are hoping to fill, and what the future holds. Together, we'll explore: 

• What employers say are their biggest priorities
• Case studies from COOs, CEOs, and other business perspectives on SMB HR needs
• The sales tactic that helps break through hesitation on partnering with payroll providers 
• And more

If your plan is to grow your customer base and retain your key clients, this is one session you don't want to miss.